Tag Archives: Retail Experience

3 Reasons Retailers Are Counting On Prism

Foot traffic is one of the most important metrics for brick-and-mortar retailers. Knowing exactly how many people are in a store enables retailers to measure customer conversion and optimize staffing.  Retailers have been employing various types of counting technologies for decades, but issues with accuracy, scalability, and even getting access to the data have left many […]

Spring Retail Trends

2014 had a rocky start for stores: Winter storms and thrifty customers contributed to a 0.6% drop in January retail sales. But February marked a rebound, and now with daylight savings time in full swing, spring hours, warmer days, and optimistic shoppers are driving retail forward. Here’s what we’re seeing “springing up”: Retailers as Curators […]