Tag Archives: privacy technology

Why iOS 8 is a Huge Privacy Win for Retail

Apple Pay, HealthKit, and third-party keyboards got all the news for iOS 8. And I think everyone is excited about being able to mute group chats (sorry, mom!). But there’s one feature that didn’t get as much coverage as it should have. For retail, specifically, it’s a massive privacy win. iOS8 randomizes the unique ID — known as a […]

How We Made Every Person on Market Street Disappear

Every day, thousands of people walk, run, bike, and at times, stumble down Market Street in San Francisco. It’s a busy place and home to our largest mall, countless businesses, and of course, the Prism office.  We wanted to see just how well our privacy protection technology works in extremely high-traffic areas. So, we positioned […]