Tag Archives: prism

5 Surprising Facts about Mobile and In-Store Shopping

The face of retail is changing rapidly. But sometimes, the exact stats can be surprising. When you’re determining how to make your business more data-driven and omnichannel friendly, make sure to keep these 2015 trends and figures in mind. 1. The average consumer now uses a total of five devices to make an in-store purchase. […]

Retail: This is How You Make the Apple Watch’s Launch Success Repeatable

“Apple supposedly assumes most customers have ‘already decided they want an Apple Watch’” – Lisa Eadicicco, Business Insider “Sorry, Cynics: Apple Watch Might Be Company’s Biggest Launch Ever” — Damon Beres, Huffington Post What’s the difference between the tones of those two headlines? About one month and one hell of a strategy. The Apple Watch […]

Retail for Millennials:
What to Expect

Millennials are taking retail by storm — and they’re just gearing up. In the next five years Gen Y, the 18-34 year-old bracket, is expected to represent upwards of 30% of all retail sales. As the first truly tech generation starts families, buys homes, and takes the lead as the major consumer force, how will […]

Behind the Lens: Rohit Sethi, Senior Software Engineer

At Prism, everything we do is driven by our incredible team of engineers. Rohit and I sat down to chat about what he does and what drew him to Prism. I was impressed by what I learned. Favorite Food: Ethiopian or Mediterranean. Favorite quote: Life is like a camera: focus on what’s important, capture the good times, […]