Tag Archives: Marketing

3 Reasons You Should A/B Test Your Stores

Traditionally, Visual Merchandisers and Marketers have relied on intuition to develop merchandising and promotional strategies. But as retailers compete against other stores and websites to win the attention of customers, it is critical to stand out from the competition.  Online retailers have been able to A/B test their sites quickly (and affordably) for years. Physical […]

Fashion Week: The Digital and Data-Savvy Runway

New York Fashion Week comes to a close today, and technology ranks among this season’s top trends. In an effort to expand awareness and increase sales, fashion shows – once exclusive industry events – are being opened up to all, virtually. Although Burberry and Louis Vuitton have live-streamed their runway shows for several seasons now, […]