Tag Archives: iOs8

Why iOS 8 is a Huge Privacy Win for Retail

Apple Pay, HealthKit, and third-party keyboards got all the news for iOS 8. And I think everyone is excited about being able to mute group chats (sorry, mom!). But there’s one feature that didn’t get as much coverage as it should have. For retail, specifically, it’s a massive privacy win. iOS8 randomizes the unique ID — known as a […]