Tag Archives: conversion metrics

3 Reasons Retailers Are Counting On Prism

Foot traffic¬†is one of the most important metrics for brick-and-mortar retailers. Knowing exactly how many people are in a store enables retailers to measure customer conversion and optimize staffing.¬† Retailers have been employing various types of counting technologies for decades, but issues with accuracy, scalability, and even getting access to the data have left many […]