Tag Archives: A/B Test

3 Reasons You Should A/B Test Your Stores

Traditionally, Visual Merchandisers and Marketers have relied on intuition to develop merchandising and promotional strategies. But as retailers compete against other stores and websites to win the attention of customers, it is critical to stand out from the competition.  Online retailers have been able to A/B test their sites quickly (and affordably) for years. Physical […]

Feature Focus: Pathmaps

It’s one thing to know how many customers enter your store. It’s another to understand where they go. That’s where our Pathmaps can help. They’re visual summaries of how people move through your business. The concept of customer paths, or path to purchase, has been standard practice on websites for nearly a decade. It’s enabled […]