Category Archives: Industry

Coming Soon: Radio Frequency Technology in the Prism Platform

We’re excited to announce our upcoming addition to the Prism ecosystem: radio frequency (RF) analytic sensors. Our new partnership with Cognitive Systems Corp. will allow our retail customers to combine Prism’s powerful visual analytics with RF source-detection, adding a deeper level of insight to customer behavior. Through this new integration, customers will be able to […]

Re-Defining Enterprise Video

Five years ago, Prism was founded with a simple yet revolutionary mission: transform enterprise video into data that can make businesses smarter and more profitable. We started by carving a path to connect networks of cameras to an intelligent cloud that delivers insights about business performance. Today, we’re leveraging new capabilities built from A.I, computer […]

Prism’s 5th Anniversary Field Day

We recently celebrated our fifth anniversary, marking just one of many milestones since our founding in 2011. Earlier this month, we commemorated Prism’s growth and success with a company-wide field day in Golden Gate Park. In our matching team-Prism jerseys, everyone came together for games of Bubble Soccer, Spikeball, volleyball, and other fun outdoor activities, […]

Behind the Lens: Elizabeth Wu, Design Intern

Prism is always looking to attract and nurture top talent locally and globally! Summer is a great time to find the next generation of new, up-and-coming talent and boy did we score big! Elizabeth Wu joined Prism this summer as our Design Intern and hit the ground running. We caught up with Liz (by which […]

Baby Boomer vs. Millennial Shoppers: Why Retailers Must Appeal To Both

As the generation gap between shoppers widen, so do their shopping habits. It’s important for retailers to understand their preferences in order to create an all-in-one shopping experience that appeals to different age groups. Baby boomers and millennials comprise the largest shopping demographics and remain the focus for most retailers today. Gen X, (born between […]

How Retailers Can Use Technology to Keep From Falling Behind

In response to the ever-changing landscape of the retail industry, many large retailers are being forced to take drastic business measures. Companies like Macy’s, Walmart, Office Depot, Sears, and Barnes and Noble have already announced plans to greatly reduce their number of stores. Sports Authority, once the largest sporting goods retailer in the country, recently […]

Watch: Prism and Store of the Future Video Case Study

We’re proud to show off our latest video case study, which highlights our partnership with the Store of the Future, a retail innovation lab based in the Netherlands. The Store of the Future selected Prism as their sole analytics provider — out of 70+ technology companies that have come together to bring all of the […]

The Brick and Mortar Experience: What Shoppers Value Most

It’s no secret that online shopping has exploded in the past few years. Shoppers have almost everything in the world available for purchase right at their fingertips. While some retailers scramble to increase their online offerings, other large retail companies who once operated solely on the web are taking their products to the streets. Amazon […]

Measuring a “Retail Revolution”

Business Insider’s research arm, Business Intelligence, recently published a presentation that highlights five top digital trends for 2016. In it, they identify the Internet of Things as the next industrial revolution of our era. According to the BI’s research, B2B investment in IoT solutions is slated to grow to more than $3 trillion over the […]