Category Archives: Features

New Year, New Features, New Pricing

It’s a new year, and with that comes new innovations and trends for retail. In particular, Forbes is calling 2018 the “year of technology” with more integration of it into mainstream retail. If retailers want to continue bringing in new and repeat customers, they can’t keep doing what they’ve always done — they truly have […]

Announcing: Prism’s New Reports Feature

You asked for more flexible reporting tools, and we listened. The new Reports feature is now live, enabling total customization. Create any combination set of Sites, Areas, and Metrics to get exactly the data you need — whether you want entry counting, area counting, occupancy metrics, or dwell reports. The parameters are limitless: There are no […]

Meet the New Sites Page!

We’re excited to announce the latest refresh of the Sites page. This update brings you new and improved ways to remotely manage your stores in real-time, including: Next-Generation Pathmaps Pathmaps have always been one of our customers’ favorite features. With the latest update, you now have the ability to create Pathmaps on any enabled camera […]

A Better Way to Search and Browse Video

What if you could navigate video like a Wikipedia page, jumping to the topics, times, and trends that really interest you? Prism not only makes every minute of your stores’ video privacy-protected and accessible in real-time, we make it simple to navigate with our dynamic Search feature. Prism’s Search functions enable users to find in-store […]

3 Reasons Retailers Are Counting On Prism

Foot traffic is one of the most important metrics for brick-and-mortar retailers. Knowing exactly how many people are in a store enables retailers to measure customer conversion and optimize staffing.  Retailers have been employing various types of counting technologies for decades, but issues with accuracy, scalability, and even getting access to the data have left many […]

Just how busy are you? Ask our Crowd Report.

If you want to create a better customer experience, understanding how many people enter your store is a great start. But without additional context, such as traffic patterns, conversion rates, or even product interaction, it can be difficult to get a clear picture of store performance.  That’s why we’re excited to re-launch Prism’s Crowd Report. It’s the easiest way […]

Feature Focus: Shared Folders

How can we help brick-and-mortar businesses better merchandise, audit, and manage their stores? It’s a question that’s been on the forefront of our minds, as we’ve been hard at work building new sharing and collaboration tools for retailers. According to a recent study by RIS News, 63% of retailers are still using Excel spreadsheets — […]

Feature Focus: Pathmaps

It’s one thing to know how many customers enter your store. It’s another to understand where they go. That’s where our Pathmaps can help. They’re visual summaries of how people move through your business. The concept of customer paths, or path to purchase, has been standard practice on websites for nearly a decade. It’s enabled […]