Author Archives: Aaron OshitaAaron Oshita

Coming Soon: Radio Frequency Technology in the Prism Platform

We’re excited to announce our upcoming addition to the Prism ecosystem: radio frequency (RF) analytic sensors. Our new partnership with Cognitive Systems Corp. will allow our retail customers to combine Prism’s powerful visual analytics with RF source-detection, adding a deeper level of insight to customer behavior. Through this new integration, customers will be able to […]

Baby Boomer vs. Millennial Shoppers: Why Retailers Must Appeal To Both

As the generation gap between shoppers widen, so do their shopping habits. It’s important for retailers to understand their preferences in order to create an all-in-one shopping experience that appeals to different age groups. Baby boomers and millennials comprise the largest shopping demographics and remain the focus for most retailers today. Gen X, (born between […]

How Retailers Can Use Technology to Keep From Falling Behind

In response to the ever-changing landscape of the retail industry, many large retailers are being forced to take drastic business measures. Companies like Macy’s, Walmart, Office Depot, Sears, and Barnes and Noble have already announced plans to greatly reduce their number of stores. Sports Authority, once the largest sporting goods retailer in the country, recently […]

The Brick and Mortar Experience: What Shoppers Value Most

It’s no secret that online shopping has exploded in the past few years. Shoppers have almost everything in the world available for purchase right at their fingertips. While some retailers scramble to increase their online offerings, other large retail companies who once operated solely on the web are taking their products to the streets. Amazon […]